Our story
For over 40 years, ingredients PLUS has built partnerships rooted in reliability and trust.
What started as a small regional distributor has grown into a North American network serving food and beverage manufacturers of every scale, still powered by the same promise: to deliver quality ingredients where and when they’re needed most.
We’re more than procurers and processors, we’re a technology-driven supply chain solutions provider focused on delivering the right ingredients, exactly when and where they’re needed.
Our story is one of innovation, transformation, and a passion for providing exceptional customer care every day.
It’s a legacy we’re proud of. As we continue to grow and diversify our offerings, we remain guided by our core values: Commitment, Boldness, Passion, Innovation, and People & Community.
Now part of the ASR Group® family of companies, which comprise the world’s largest refiner and marketer of cane sugar, ingredients PLUS is well-positioned on a foundation of global scale and expertise. Backed by this strength, our dedicated team of experts, visionary leadership, and skilled drivers work relentlessly to drive the company forward, delivering on our mission to provide quality ingredients with precision and care.

Customer promise

High-quality ingredients, where you need them, when you need them.

Mission

To provide an outstanding customer experience each day, every day.

Vision

To establish ingredients PLUS as a premier provider of food ingredient solutions into our targeted markets.

Our leadership team

ingredients PLUS is led by a visionary team of leaders whose experience and expertise drive innovation, supply chain excellence, technology, talent development, and unmatched customer care.
Victor Pacheco

Vice President, Non-Refinery Operations

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Kyle Whitford

SVP, Commercial

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Kara L. Roth

Director, Human Resources NROs

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Eric Kaplan, CFA

Director, Corporate Development

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Chris McDonald, CPA

VP of Finance

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Jenelle Cassano

Director, Finance

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Our Values

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Commitment

  • Do what you say you will do…and we are accountable.
  • Dedicated to continuous improvement and doing the right thing.
  • We want to be here… and we are committed to each other.
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Passion

  • Believing anything is possible.
  • Operate with a winning spirit.
  • Get involved and have fun!
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Boldness

  • Make decisions.
  • Take calculated risks.
  • Work with urgency.
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Innovation

  • Challenge the status quo
  • Be curious; communicate new ideas.
  • Get comfortable being uncomfortable.
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People & Community

  • Investing in today, and in the future, of our external and internal community. Get involved and make a difference.
  • Fulfilling our Purpose for the next generation.

Our locations

Our state-of-the-art facilities and rigorous quality control processes guarantee that our ingredients meet the strictest standards and regulations. We take pride in our ability to source and deliver high-quality ingredients and meet the unique needs of our customers.

Where we are

Our strategic network of assets supports industry-leading producers across the United States and Canada.

Rochester, NY

Headquarters

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Rochester, NY

Lakeville, NY

Landisville, PA

Lakeville, NY

Multi-use facility

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Landisville, PA

Manufacturing facility

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Our history

A powerful history of community, transformation, and diversification.

2024

ingredients Plus was acquired by ASR Group International, Inc., the holding company for the ASR Group® family of companies—the world’s largest refiner and marketer of cane sugar.

Current ingredients PLUS logo

2022

Hello ingredients PLUS! Sweeteners Plus rebrands to ingredients PLUS with a focus on growth, expansion, and diversification.

Map Pinpoint Icon

2021

With a focus on expanding and serving the Mid-Atlantic region, the company opens its second production and loading operation in Landisville, Pennsylvania.

Graycliff Partners Logo

2019

The Myers family sells Sweeteners Plus to Graycliff Partners.

Train Icon

2014

With growth comes expansion. The company purchases 2 rail switching engines and installs 35 acres of additional rail parcel storage.

Packaged Sugar Icon

2011

The company introduces Pure Sugar, our private label sweetener packet solution.

Bottling Factory Icon

2008

A new PET bottle filling line is installed, enabling the expansion of product offerings with bottled liquid sweeteners.

Bag Icon

1995

A new bag filling operation is added, introducing the company’s “Blue Swan” line of 50lb and 100lb bagged sugar to the market.

Truck Icon

1984

The company strengthens its commitment to customers by adding a company owned fleet to control the “WHEN” and guarantee timely delivery of products.

Older Sweeteners Plus Logo

1983

June 10th: Carlton “Carl” Myers forms Sweeteners Plus in Lakeville, New York, and begins serving the Northeast in providing quality sweetener products to the food and beverage industry.

2024

ingredients Plus was acquired by ASR Group International, Inc., the holding company for the ASR Group® family of companies—the world’s largest refiner and marketer of cane sugar.

Older Sweeteners Plus Logo

1983

June 10th: Carlton “Carl” Myers forms Sweeteners Plus in Lakeville, New York, and begins serving the Northeast in providing quality sweetener products to the food and beverage industry.

Truck Icon

1984

The company strengthens its commitment to customers by adding a company owned fleet to control the “WHEN” and guarantee timely delivery of products.

Bag Icon

1995

A new bag filling operation is added, introducing the company’s “Blue Swan” line of 50lb and 100lb bagged sugar to the market.

Bottling Factory Icon

2008

A new PET bottle filling line is installed, enabling the expansion of product offerings with bottled liquid sweeteners.

Packaged Sugar Icon

2011

The company introduces Pure Sugar, our private label sweetener packet solution.

Train Icon

2014

With growth comes expansion. The company purchases 2 rail switching engines and installs 35 acres of additional rail parcel storage.

Graycliff Partners Logo

2019

The Myers family sells Sweeteners Plus to Graycliff Partners.

Map Pinpoint Icon

2021

With a focus on expanding and serving the Mid-Atlantic region, the company opens its second production and loading operation in Landisville, Pennsylvania.

Current ingredients PLUS logo

2022

Hello ingredients PLUS! Sweeteners Plus rebrands to ingredients PLUS with a focus on growth, expansion, and diversification.